La Zenia Boulevard is an open-air complex of shops, restaurants, leisure and entertainment facilities, and far more than just the biggest shopping centre in the whole of Alicante. It is one of the area’s most visited attractions, with no shortage of activities for visitors! The complex has been described as a city in itself, with its own streets, squares, fountains and daily events. The Boulevard is located in the coastal town of La Zenia, a popular destination for British tourists and expats, with an abundance of blue flag beaches and golf courses, all basking in the glorious sunshine of the Costa Blanca South.

La Zenia Boulevard Shops

Shopping is perhaps the biggest appeal of La Zenia Boulevard, with over 150 shops in the complex. To counter the monotony of traditional shopping centres, shops in the Boulevard are arranged tastefully in an open-air network of winding streets lined with local plants and trees. You’ll find a huge array of fashion stores; including familiar names such as Primark, H&M and of course Spain’s own Zara. For those with bigger budgets, or for the window shoppers amongst you, will be able to enjoy designer brands such as Hugo Boss, Armani and Dolce & Gabanna. Conveniently, La Zenia shopping centre also contains a large supermarket, AlCampo, and even a pharmacy.

Here is an example of some of the familiar La Zenia Boulevard shops:

Adidas, Claire’s, Decathlon, Deichmann, Game, IKEA Design, Primark, Media Markt, Zara, Lefties, H&M, Jack&Jones, Levi’s, Mango, Pandora, Pull&Bear, Puma, Superdry, The Body Shop, Flying Tiger, Vans, Massimo Dutti, Guess, Geox, Vía di Milano (Armani, Dolce & Gabbana, etc.), Astoria (Meex, Hugo Boss, CK). 

There’s also an abundance of local and Spanish stores. Please click here for a full list of shops in La Zenia Boulevard.


La Zenia Boulevard boasts a wide range of restaurants for every occasion. From local restaurants to well-known international chains, offering everything including quick bites and long sit down meals, you truly are spoilt for choice. Considering the prime location on the Spanish coast, there are many al fresco dining options and even a picnic area, and of course, lots of ice cream parlours to help you cool off after browsing the shops. What sets it apart from your usual shopping centre is the restaurants in the main square even offer a sea view! A full list of the restaurants can be found here, so you can look to see what takes your fancy.

Leisure and Entertainment

If shopping until you drop isn’t your thing, there are lots of activities to do at La Zenia Boulevard. You’ll find a large screen showing sporting events and documentaries, a stage that offers regular performances, and even parades and concerts. Check out the schedule of events here.

The Boulevard is very child-friendly and perfect for families, having its own open-air play park. Zenia Park will entertain your little ones for hours, with a fun fair and an interactive playground themed with castles, trains and cars. There is also a playroom for smaller children, with the thoughtful touch of identification wristbands to keep your young ones safe.

For the parents, Zenia Park also includes a foods/drinks kiosk, parent zone and even a one hour child supervision service, to give you a peaceful kid-free shopping experience!

There’s no shortage of entertainment for adults either. La Zenia Boulevard has a bowling alley, 7D cinema and a casino. The Casinos del Mediterráneo has a wide range of games and runs its own poker tournaments for guests.

La Zenia Boulevard Opening Times:

The opening times differ, depending on the facilities you are using. We’ve included a summary here, but as times are subject to change, please check out the La Zenia Boulevard website for up to date information before setting off!

  • Supermarket (Alcampo): Monday to Saturday, 9 am until 10 pm
  • La Zenia Boulevard Shops: Monday to Saturday, 10 am until 10 pm
  •  Pharmacy: Monday to Saturday, 9 am until 11 pm
  •  Restaurants: Monday to Saturday, open until 00:30
  • Zenia Park (children’s leisure park): Monday to Sunday, 12 pm until 10 pm
  • Casino: Monday to Sunday, 10 am until 2 am
  • 7D Cinema: Monday to Sunday, 1 pm until 10 pm

Getting There and Parking

Getting to La Zenia shopping centre by car is easy as parking is free and there are thousands of spaces. The location is well connected too, with direct access to the AP-7 motorway and the N-332 road that connects Alicante and Murcia. It’s convenient for nearby towns, located 10 minutes from Torrevieja, 5 minutes from Campoamor, 30 minutes from Cartagena, 55 minutes from Murcia, 37 minutes from Elche, 47 minutes from Alicante and 15 minutes from San Javier.

Visitors can also get a bus service with several local routes stopping at the centre, including from nearby Torrevieja. Find more on getting there here.

Other Useful Information

There are several other important features of the Boulevard, including: it is pet friendly, there is 24 hour security, a first aid station, an Amazon locker, ATMs, a car wash and free Wi-Fi.


Overall, La Zenia Boulevard is a great destination for those looking for a wide variety of shopping, dining, and entertainment options in one convenient location. Whether you’re a local or a tourist, a family with children or adults, you’re sure to find something to suit your needs here. And don’t forget, the location in La Zenia means you are only a few minutes’ drive from the beach, so you can combine a day of shopping with a beach day! The Boulevard is one of many entertainment ideas in La Zenia, check out our article on the Top 10 Things to do in La Zenia for other suggestions.

Stay informed of the latest property listings and local news.

Footer Subscription